Yesterday, I wrote a post about my discovery of Harry Blamires’s usage guide, called The Cassell Guide to Common Errors in English (1998). The publisher is mentioned as BCA, which as I now know, thanks to Tim Waller, stands for Book Club Associates. The reason why I did not at first recognize the abbreviation is that I was only familiar with their older logo, as in the edition of Partridge in the image below:
What made me concede defeat (I know: I shouldn’t use this phrase: it is another usage problem!) was the Wikipedia entry on the Book Club Associates, which shows a different logo, as if the other one never existed:
This is indeed the logo (though in colour) that appears on the title page of Blamires’s book.
More interestingly, though, I have now identified two usage guides published by Book Club Associates: Partridge (1947/1975) and Blamires (1998). The copyright of the latter book is stated as 1997, and as Tim Waller writes in his comment below, the BCA version is a reprint of the book originally published by Cassell the year before. Partridge’s original publisher was Hamish Hamilton.
I’d now like to know if there are other usage guides that were originally published or reprinted by book clubs like BCA? This would probably have led to enormous numbers of sales. Does anyone know?