I love Mr Kipling’s little Bramley apple pies, advertised as “exceedingly good cakes”. So far so grammatically good, and good they are. But when buying them this summer during our holidays in England, we also spotted Mr Kipling’s exceedingly good “cherry Bakewells”, which I’d never tried before. But I had heard about them when interviewing a British colleague for my book Languages of The Hague (2019). One of the things she missed most about living in The Netherlands, she told me at the time, were Bakewell tarts. Tarts! What happened to the word? Scrapped because of its negative connotations? Verbal hygiene at work at Mr Kipling’s?
Want to read my book for the 30 other interviews with native speakers of multilingual The Hague? You can order it directly from its publisher, De Nieuwe Haagsche. It is of course “exceedingly good” as well.